• Core Values

    Core Values

    LOVE
    Love is our modus operandi. Love for our customers and love for our fellow team members. We are never rude, condescending, or offensive. We search carefully for the most thoughtful, effective ways to communicate and interact with others.

    RESPECT
    We possess a deep respect for all customers, team members, partners, suppliers, associates, and our environment, understanding that each play a profound role in the sustainment of our mission.

    NEED
    We operate in underserved markets where we are genuinely needed and produce complete, high-quality solutions that affect real change.

    VALUE
    We seek to create tenfold value in everything we do. Our value proposition conveys benefits that far exceed price.

    POSITIVITY
    We operate in positivity. Anything worth pursuing is done with optimism and certainty.

    WORK HARD, PLAY HARDER
    When we work, we work. But we also play hard and look for unique opportunities to have fun. We are professional, yet playful. We get things done and celebrate our wins.

    FLEXIBILITY
    We accept and embrace change, understanding that we operate in a dynamic, everchanging space. We plan carefully but are flexible enough to deviate from the plan and course-correct when needed. We operate with a sense of urgency.

    PASSION
    We’re fueled by our vision and mission to change the way the world learns music! We’re inspired by every musician we help to realize their dreams of playing music.

    CONTINUAL LEARNING
    We’re learners here. If we don’t know something, we learn how to do it. If we do, we’re constantly improving our knowledge, skills, and understanding. We invest in ourselves.

    EXCUSE-FREE, BLAME-FREE
    We don’t make excuses or blame others for our duties and obligations. The buck always stops with us. When wrong, we take full responsibility for our choices.

    INTEGRITY
    We operate with integrity and honesty at all times and refuse to sacrifice them for more gain.